Hi, I’m Estera Lazowska, a Creative Director and Brand Designer working across fashion, music, hospitality and culture.

I create distinctive identities, campaigns and experiences that bring ideas to life and shape how people connect with them across physical and digital spaces.

Valentino Garavani promotional display with models wearing pink fashion pieces against a pink background, featuring brochures and a smartphone showing one model in pink attire.

Empty street in Paris during dusk with street lamps, classical building facades, and a large red Gucci billboard on a building under construction.

Gigi Hadid in a black graphic t-shirt featuring pink text and safety pins, paired with a studded belt and black leather shorts, standing against a plain white background. Dilara Findikoglu for Heaven by Marc Jacobs

Nighttime cityscape with large illuminated billboards featuring fashion models and Gucci branding on a historic building by a river.

Red takeaway bag with a cartoon bun character, three red paper cups with Baddies branding, and a wrapped burger in red and white paper that says BADDIES.

A laptop and two smartphones display online shopping pages on a yellow background.

Person wearing a black hoodie and sweatpants with rainbow and smiley face designs, a multicolored knit mask and hat, with a white background.

A white box with colorful illustrations of a butterfly and a spider web, positioned on a reflective black surface with a blue tiled background.

Colorful concert posters for Michael Szpak Freedom Tour,

Triple movie posters featuring colorful and black-and-white images with stylized text, placed on a pink surface with shadows.

Open fashion magazine featuring a model in geometric-patterned clothing and accessories on the left page, and a close-up of a woman’s face with an intricate black lace mask on the right page.

Black hoodie with colorful circular patterns on sleeves and back, reading 'COLOUR THERAPY' with decorative dots, set against a vibrant rainbow-colored background.

Two women dressed in red and black with goth or punk style clothing and makeup standing against a concrete wall in a dimly lit, industrial setting. One woman has long black hair, tattoos on her arm, and wears a red mesh sports jersey, black shorts, and thigh-high socks. The other woman has black hair with a middle part, intense makeup, and wears a black jacket with white accents. There are various bags and clothing items around them, including a black bag and a red lace garment.

Two books titled 'Ancora' with a dark red square on the cover, one book is mostly white with black and red text, and the other is solid dark red.

Modern hotel lobby with abstract art, bookshelves, and classical statues, featuring black leather furniture, patterned pillows, and warm lighting.

Fashion magazine spread titled 'FEELS LIKE PRADA' with models showcasing various clothing items and accessories, featuring multiple photos of diverse models in different poses and backgrounds.

An elderly woman with blonde hair wearing large sunglasses, leopard print coat, star-patterned dress, and jewelry posing in front of colorful wall art featuring mountains, a large moon, and surreal elements including lipstick lips, hands, and eyes.

Colorful digital art featuring interconnected glowing rings and horizontal lines, with a cybernetic aesthetic.

Photographs of women in cozy sweaters displayed in a collage on a wall, with a smartphone screenshot showing an Instagram post of a woman lounging, surrounded by the text 'LORO PIANA' and 'COCONING COLLECTION'.

Empty restaurant with green marble tables, beige chairs, black banquette seating, and a colorful mural of Bollywood stars on the wall.

Colorful floral posters advertising live music, new menu, and seasonal menu at a restaurant.

Interior of a themed entertainment venue with red and white striped ceilings, illuminated pop art style masks, and neon signs, featuring a Mad Men aesthetic.

A person holding a vinyl record titled 'Euphoria' with a DVD collection of sci-fi and martial arts movies on a dark blue background.

Night view of a rooftop terrace with outdoor seating, including sofas and chairs, surrounded by lush plants. Bright neon sign reads '1 OAK THE TERRACE.' Tall illuminated skyscrapers are visible in the background, with a dark sky overhead.

Fifteen photographs arranged in a collage, showing a female musician playing a violin and a male musician playing a harp at a beach, a woman playing a violin on the street, and various scientific diagrams and sketches overlaid on the images.

Three bottles of CÎROC vodka with a black background and purple lighting, with one bottle in the center and two bottles flanking it.

A person lying on their back on a leopard print carpet with red and black spots, wearing an oversized red hoodie with cartoon characters and black distressed jeans with red plaid patches. The person has black, curly hair styled in pigtails and is holding a white plush toy in one hand.

SELECTED CLIENTS

PRADA project by estera lazowska

1oak dubai by estera lazowska

by estera lazowska

The text 'Dilara Indikößli' appears in white Gothic font with a crescent moon and star symbol below it, all on a black background.

Black background with white text that says "Jodie Harsh" and a star inside the "O" in "Jodie."

Black background with the name "VILSHENKO" in white uppercase letters.

A white blank background with no objects or details

by estera lazowska

White handwritten text on a black background spelling 'Ours' with a line underneath.

Black background with a white crest and the text 'Lord Piana' in cursive font.

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