Gucci - ANCORA takeover Campaign

Ahead of Creative Director Sabato De Sarno’s debut Gucci Ancora fashion show to present his Spring Summer 2024 collection in Milan on September 22, 2023, billboards, monuments, and Art Walls around the world were tinged with a special shade of red – Gucci Rosso Ancora – to mark this special occasion and the start of a new creative chapter at the House.

I got to work on campaign mockups, Milano Brera & Worldwide Takeover concepts, new packaging ideas, and mockup development, all guided by Gucci Art Director, Riccardo Zanola

GLOBAL BRANDING • ENVIRONMENTAL DESIGN • CAMPAIGN DEVELOPMENT • PACKAGING DESIGN • OUT OF HOME ADVERTISING

ROME 2023