I worked on campaign layout development and artwork adaptation for Gucci’s 2024 advertising campaigns, including Ancora SS24, Fall/Winter 2024 Men's, Gucci Lido Summer 2024, Spring/Summer 2024 Eyewear and Gucci Gift Giving 2024.

My work involved layout exploration, image cropping, digital and print formatting, and advertising artwork adaptation across multiple platforms, formats and placements. Working alongside the creative team, I ensured consistency with each campaign’s visual direction while maintaining the brand’s identity across physical and digital touchpoints.

Creative Direction: Sabato De Sarno, Art Direction: Riccardo Zanola, Photography: David Sims & Anthony Seklaoui, Styling: Alastair McKimm 

CAMPAIGN ARTWORKING • LAYOUT DEVELOPMENT • DIGITAL & PRINT FORMATTING • IMAGE CROPPING