PANGAIA and Selfridges collaborated on an exclusive, environmentally focused project under the #BeeTheChange initiative, aimed at raising awareness around the critical role of bees in our ecosystem. The collaboration highlights the urgent decline of bee populations, emphasising their essential contribution to pollinating 90% of the world’s food supply. Through this project, both brands sought to engage and educate audiences, encouraging collective action toward protecting one of the planet’s most vital species.

As part of the project, I designed digital advertising assets across social platforms, e-commerce banners, and promotional motion graphics for the campaign launch.