Vinyl, CD and cassette packaging and album release design for Allie X – Happiness Is Going To Get You, including Gatefold, D2C, Stores Special and Rough Trade variants.

The gatefold vinyl features the “Coordinates” picture disc, transparent printed sleeve, circular lyrics insert, “Journey of Infant Marie” poster, “Higgy Music Folio” insert and signed print. I also developed the CD and cassette editions, adapting the visual system across each physical format while maintaining a cohesive release identity.

Beyond the physical release, I created merchandise, the US tour poster, promotional social media assets and supporting campaign graphics. I also handled OOH advertising artwork for the Rough Trade tour, including banners and posters adapted for multiple locations worldwide, ensuring consistency across packaging, digital, print and outdoor advertising.

Creative Direction: Allie X & Moni Belle

ART DIRECTION • PACKAGING DESIGN • LAYOUT DESIGN • ARTWORKING • MERCHANDISE DESIGN • CAMPAIGN DEVELOPMENT • DIGITAL & PRINT FORMATTING • SOCIAL MEDIA ASSETS • OOH ADVERTISING